For over 30 years, Jeff has led businesses in the advertising and marketing space, working at agencies such as Bartle Bogle Hegarty, McCann, Saatchi & Saatchi, Crispin Porter + Bogusky, and R/GA. He has led award-winning campaigns for brands such as Axe, Levi’s, Sony, MasterCard, Unilever, General Mills, Sprite and Verizon, while also leading business development efforts for many agencies.
In addition to his time on the agency-side of the business, Jeff has also held various senior-level marketing roles, most notably as the Chief Marketing Officer for Roc Nation. There he was responsible for leading efforts in music marketing for album and single releases, managing artist narratives through social media, partnering to run the Roc Nation label, and launching albums, movies and products for the likes of Jay-Z, Rhianna, Kanye West, J. Cole, Shakira, HAIM and many others. More recently he has been consulting for clients and agencies across a number of different categories and in a various marketing and growth roles.
Jeff lives in Connecticut with his wife and two teenagers where he rows doubles, quads and eights, gets regularly beaten at golf by his son, and works out of his cold but comfortable basement.
