Kellyn Dunn is an award-winning market researcher and strategist with over 20 years of experience in marketing, specializing in strategy and consumer insights for the past 13 years across a wide variety of clients. As Director of Strategy and Insights at VML, she leads an integrated team of market insights and brand planners, serving as a passionate advocate for people and ensuring the voice of the audience is at the heart of all business decisions. Her work combines rigorous research methodologies with creative thinking to drive transformative outcomes for regional and global brands.
Known for her ability to synthesize complex data into actionable insights, Kellyn has achieved remarkable results for clients such as Intel, Mazda, and Abbott. Her groundbreaking usability studies led to the development of Intel One Mono, a typeface designed to enhance the coding experience for developers with low vision, which has garnered over 80,000 downloads on GitHub and earned the prestigious Fast Company 2024 Innovation by Design Award in the Type Design category.
Kellyn's research has also garnered recognition among industry peers, with back-to-back silver trophies at the Advertising Research Foundation’s David Ogilvy Awards — one in 2023 for the Electronics and Technology category and another in 2024 in the Best Consumer Experience category. These accolades honor her expertise in research- and insights-driven advertising.
She holds a Master of Arts in Advertising from Southern Methodist University and a Bachelor of Science in Radio-Television-Film from The University of Texas at Austin.
Awards & Recognition
- Fast Company Innovation by Design Award Winner (2024)
- ARF David Ogilvy Awards - Silver Winner, Electronics & Tech Category (2023)
- ARF David Ogilvy Awards - Silver Winner, Best Consumer Experience (2024)
Areas of Expertise
- Qualitative and Quantitative Research Methods
- Brand Strategy Development
- Consumer Insights and Analysis
- Mixed-Method Research Approaches
- User Experience Research
- Strategic Planning and Execution
- Market Research and Analytics
- Workshop Facilitation
- Consumer Journey Mapping
- Data Synthesis and Visualization
Certifications
- UX Research - Memorisely (2024)
