Sports Media Minor
The Center for Sports Media & Communication offers students the opportunity to pursue the Sports Media minor, designed to give a theoretical understanding and practical experience in a category that has moved to the forefront of the media industry in the United States and around the world. As media options have proliferated in the post network and digital age, audiences have become highly fragmented. It has become much harder for media to gather large, predictable, real time, engaged audiences for individual programs. The major exception is sports.
As a result, marketers have dedicated massive resources to complex, integrated sports strategies in everything from the Olympics to World Cup to Formula 1, the NFL, the NCAA and emerging sports like professional surfing and lacrosse. As the value of the sports product has skyrocketed, teams, leagues and athletes have found it worthwhile to perfect their own marketing. Together, marketers, sports teams and leagues have pushed the envelope on combining mass media, social and digital media, sponsorship, public relations and other disciplines into powerful integrated communications programs.
Learn more about CSCM's Sports Media minor >>>
Internships
Sports Media Mashup
Sports communication students from the University of Alabama and the University of Texas at Austin collaborated on the Sports Media Mashup in conjunction with the home-and-home Alabama/Texas football games. In 2022, four students from Tuscaloosa traveled with Alabama Program in Sports Communication faculty to Austin to collaborate with Texas students on writing and video projects to document the activity surrounding the early season game between the two legendary football programs. This activity was supported by the College Football Writer's Association. In 2023, CSCM director Michael Butterworth and Associate Director Kevin Robbins traveled with four UT students to Alabama with APSC facilitating the student exchange for documentation and content production related to the game in Tuscaloosa.
Locker Room Talk: Intersections of Gender, Masculinity and Violence
Public discussion related to the 2017 Politics and Potential of Sport conference at UT-Austin. The panel features Bilqis Abdul-Qaadir, Katrina Karkazis, Jessica Luther and Keme Nzerem. Dr. Ben Carrington hosted the event, which was held on March 10, 2017.
In conversation with Gerardo Casanova of ESPN
Gerardo Casanova, Vice-President and General Manager, Latin America North and ESPN Mexico, spoke to UT-Austin students on his perspective of the Latin America sports broadcasting industry. Casanova was interviewed by professor Joel Lulla. The event was held on March 11, 2015 on the UT-Austin campus
Sam Freedman: Breaking the Line
Samuel G. Freedman is an award-winning author, columnist, and professor. A columnist for The New York Times and a professor at Columbia University, he is the author of the seven acclaimed books, most recently "Breaking The Line: The Season in Black College Football That Transformed the Game and Changed the Course of Civil Rights." This event was recorded at UT-Austin on October 1, 2013.
Dr. Harry Edwards: Just Stop It
TPSM Fellow Jessica Luther interviews Dr. Harry Edwards about the numerous instances of rape, sexual assault and domestic violence involving male professional athletes and the cultures that enable the phenomena. Dr. Edwards emphasizes his Just Stop It campaign. This event occurred on the UT-Austin campus on April 7, 2015.